2025 brought with it many new developments, investments, and areas of growth for Certified EO.
First and foremost, to meet the growing demand for education and engagement in the employee ownership space, we’ve expanded our team. We have brought on full-time hires in software development and data analytics to support our membership team and accelerate the delivery of high-value tools like the Wealth Calculator and EO Base.
On that note, we want to highlight three key offerings that are significantly expanded or brand-new for 2026:
The Wealth Calculator
Our Wealth Calculator has received a major upgrade designed to make employee ownership more tangible and accessible than ever before.
We’ve streamlined the setup process with updated 2025 regulatory limits and clearer guidance, while introducing highly requested features like the ability to embed the tool directly into company intranets.
The most significant improvements include a revamped Shares Model for more accurate equity projections and new, robust analytics that help leaders track member engagement over 6- and 12-month periods. These updates ensure the tool remains a "sticky," high-value benefit that empowers members to visualize their long-term wealth with confidence.
EO Base
After dozens of conversations with members about how to improve the ease of sharing resources with employees, we are thrilled to launch EO Base: a highly customizable landing page designed to serve as the central hub for your employee ownership resources and education.
This new site eliminates administrative friction by hosting your documents and videos in one accessible location, while seamlessly integrating your Wealth Calculator tool for direct employee access. Best of all, EO Base requires no additional login for your team, ensuring a barrier-free experience for your workforce.
We are already rolling out initial access to members (that have opted in), with further branding and customization features arriving in February. Contact your membership manager today to begin your configuration.
Benchmarking
Our benchmarking initiative continues to be a cornerstone for identifying the "engagement gaps" that often prevent employee-owned companies from reaching their full potential.
In 2025, we expanded the report to include critical data on workforce age ranges and financial metrics to help companies correlate specific engagement practices with bottom-line performance. Furthermore, participation in the benchmark grew by over 50% year-over-year.
This increased participation, coupled with insights into how different generations interact with their benefits, has significantly increased the value of this report for our members.
Questions?
If you have any questions or want to learn more, please don’t hesitate to reach out to your membership manager. If you are not currently a member, schedule a call with us to learn more!
