Attracting and engaging young talent is critical for businesses in every industry. Yet, the most common issue mentioned by EO companies is a difficultly getting Millennials excited about employee ownership. Employee ownership seems like an idea that should resonate with a generation focused on meaning and purpose at work, so what is going wrong? This webinar covers ideas and tactics for engaging Millennials with EO with an emphasis on recruitment and internal communications.
Employee ownership is great for employee-owners. But EO is not a mainstream idea and, as a result, the advantages of EO are not understood by many Americans. Worse, some of the people who do not understand EO currently work for employee-owned companies. Without a thoughtful plan for educating employees on how EO works and why it sets you apart, it’s easy for your employee-owners to overlook the benefits.
This webinar provides an overview of a new toolkit from Certified EO designed to help you increase your employee-owners’ engagement by driving a clear and consistent understanding of what EO is and why it matters. We will discuss the challenge facing EO companies, how to create a short document that captures what EO means at your company, and how to implement a comprehensive plan for messaging EO internally.