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Webinars

Save Time & Increase Engagement with a 12-Month Communications Plan

How often are you getting employee ownership in front of your people? Monthly communications about EO are key for building an ownership culture, but without a thoughtful plan this level of effort can be taxing. This webinar will help you create a 12 month communications plan that covers all your touchpoints with employee-owners and will help you start a drumbeat of support.

Attracting Great Employee-Owners

Employee ownership represents a major opportunity for job seekers, but how many people in America truly understand the benefits of being an employee-owner? As an employee-owned company, you have a secret weapon for attracting great talent but you must use it carefully to see the benefits. This webinar will help you see how employee ownership can be a vital tool in recruitment.

Putting the Social in Social Media: Using Tech to Advance EO Culture

We break down why you should care about social media, how to use it to increase engagement among your employee-owners and some common pitfalls to avoid. Not only that, but there will also be top tips to engage customers, whether you are B2B or B2C company. We'll ground this webinar in real-world examples and an easy to understand breakdown of the basics. All your questions, from "what is a hashtag?" to "how to optimize across platforms" will be addressed.

Creating Engaging Messages About Employee Ownership

How many of your employee-owners truly understand what employee ownership means? While employee ownership represents a better approach to business and an incredible opportunity for your employee-owners, it is also a new idea that is unfamiliar to many. As an employee-owned company, you must create compelling language that helps your people see what employee ownership is all about. This webinar will help you craft messages that will strengthen your ownership culture.

Building Ownership Culture Across Multiple Locations

The communications challenges facing employee-owned businesses are even harder with a distributed workforce. Whether you have two locations or two thousand, you need a strategy to make sure all your employee-owners are bought in. This webinar will give you practical tools and tips from Certified EO members on how to shrink distance and build ownership culture across all your locations.

Messaging EO to Millennials Webinar

Attracting and engaging young talent is critical for businesses in every industry. Yet, one of the most common issues mentioned by EO companies is a difficultly getting Millennials excited about employee ownership. Employee ownership seems like an idea that should resonate with a generation focused on meaning and purpose at work, so what is going wrong? This webinar covers ideas and tactics for engaging Millennials with EO with an emphasis on recruitment and internal communications.


Starting From Scratch: The Essentials of EO Communications

This webinar explores the fundamentals of EO communications. Given limited time and resources, what are the most important things to say? What are the essential activities? What are the must-have handouts and presentations?

It can be difficult to know where to start and the stakes are high. The investment in EO is large, the subject is complex, and you're starting from scratch with every new employee-owner.

While understanding the fundamentals is essential for companies new to employee ownership, a review of the basics can also be helpful for mature EO companies.


Onboarding 101

Make your next onboarding process easier! Our new onboarding deck helps you show employee owners what EO means with clear messages, compelling images and financial impact examples.

Here's what we'll cover:

  • How to customize our new Onboarding Slide Deck
  • What to highlight in order to increase engagement from the start
  • How to easily create slides that illustrate your ESOP's value to new hires, ultimately to reduce turnover

What Do Americans Think About Employee Ownership?

In this webinar we will help you understand public opinion about employee ownership including:

  • Do job seekers and consumers care?
  • Why do people want to support EO companies?
  • How does support vary with demographics and geography?

The answers to these questions are based on our original work surveying over 15,000 Americans.


Enhancing Employee-Owner Buy In

Employee ownership is great for employee-owners. But EO is not a mainstream idea and, as a result, the advantages of EO are not understood by many Americans. Worse, some of the people who do not understand EO currently work for employee-owned companies. Without a thoughtful plan for educating employees on how EO works and why it sets you apart, it’s easy for your employee-owners to overlook the benefits.

This webinar provides an overview of a new toolkit from Certified EO designed to help you increase your employee-owners’ engagement by driving a clear and consistent understanding of what EO is and why it matters. We will discuss the challenge facing EO companies, how to create a short document that captures what EO means at your company, and how to implement a comprehensive plan for messaging EO internally.