We imagine a future in which every American knows and cares about employee ownership — where employee ownership is seen as key to creating a strong and sustainable economy. In this future, millions of consumers and businesses prefer goods and services from employee-owned companies because they associate them with high-quality goods, services, and experiences. The most talented employees will work at employee-owned companies because they know they’ll be highly valued and well compensated. Governments will give preferential status to employee-owned companies because they know that it is a critical part of creating a thriving and stable local economy. We are creating this future by spreading awareness of employee ownership and strengthening employee-owned companies.