We make media work smarter.

Rochester, NY

  • Marketing and Advertising
  • About

    Butler/Till is a media agency that knows the difference between impressions and connections. Our philosophy? Dig deeper. Interpret data. And fully understand the factors at play at every touch-point. Because a placement alone is just an empty impression. But a placement informed by insight is where true connection happens.

    Butler/Till understands that media means more than message delivery—it’s about making meaningful connections between people and brands. Our team includes strategists, buyers, researchers, producers, united to build masterful media plans that bring out the best in our clients’ brands. In everything we do, we consider Media First, because the right channel can make all the difference.

    Butler/Till was founded in 1998 by two very dynamic women: Sue Butler and Tracy Till. Since then, the agency has grown to over 100 employees and over $175 million in billings, and acquired its subsidiary agency, Brand Cool Marketing. At the end of 2011, Butler/Till became an Employee Stock Ownership Plan (ESOP) company, giving every employee a stake in the company and essentially the success of our clients. The ultimate result: higher productivity, less turnover, and an ownership culture. 

    Products & Services

    Media Planning & Placement

    We develop comprehensive media plans with strategic touch points, including media that’s paid, earned, or owned. Our killer negotiation skills ensure you get the most for your marketing dollar. From traditional to digital, consumer to B2B, we will find the right channels to reach your audience and move them to action

    Research & Strategy

    Research has always informed strategy, but today the insights you need these days are more sophisticated. Our research considers the modern relationship among consumers, brands, and technology—and the deeper answers you need to be effective. We use the latest tools in our research arsenal to develop marketing strategies that drive results.

    Creative & Technology

    Our team of programmers and designers know how to bring media plans to life in an ultra-connected world. We do digital. We do social. And we do classic—from print to collateral to broadcast. 


    Data is one of the most potent materials we work with. It helps test campaigns. Build useful models. And optimize performance. We start by asking what data you already have and where it comes from. We look at what’s missing and how we can collect it. We work closely with your experts and partners. Plot a scalable long-term course. The result? Reporting that’s clear, collaborative, and actionable.


    100% Employee-Owned