When Tom and Adele Connors founded Adworkshop in 1977, Jimmy Carter was President, gas was $0.65 a gallon, and the first Apple II computers were coming to market. With a few hundred bucks and a fierce determination to live in the Adirondack Park, Tom and Adele took a risk, betting that a traditional print and advertising shop would succeed in the next host city of the Winter Olympic Games. Four decades later, their two-person team has grown into a full-service marketing agency with more than 35 employee-owners, hundreds of clients, an office in New York’s Capital Region, and plenty of awards scattered about our 5,700-square-foot headquarters in Lake Placid.
Adworkshop is the only employee-owned company in the Adirondack Park. Employees share ownership of the agency through an Employee Stock Ownership Plan (ESOP), which was initiated in 2007 as a way for Tom and Adele to transition out of the company they built, while keeping the talented team living and working in the North Country. Beyond economic security and retirement benefits, the ESOP model gives employees a financial stake in the growth of the company and nurtures a culture of shared ideas and goals.
Adworkshop is a women-owned business. In 2010, the agency became a certified Women-Owned Business Enterprise (WBE) through The Empire State Development Agency of New York and New York State's Division of Minority and Women Business Development.
Products & Services
Influencer Marketing makes the intangible force that informs and excites consumers not only tangible but actionable. We start by identifying bloggers, writers, and social media personalities who have broad reach in niche audiences specific to your industry. Then, we partner with these influencers to get your brand in front of new, highly engaged eyes. It’s peer-to-peer marketing that empowers and elevates.
Website Design + Development
First impressions count. Your website is often the first digital connection you make with your audience. You want a site that’s visually appealing, simple to navigate, and accessible across all electronic and mobile devices. Those are the website solutions we offer. We keep it simple: Crisp design. Exceptional user experience. Easy-to-manage backend.
The digital world presents unique opportunities and platforms for brands to have one-on-one conversations with their consumers. With extensive knowledge of the digital landscape, our Google-certified search marketing specialists, talented content writers, and savvy social media managers help you connect and engage with your audience.
Media Buying + Planning
Our media planners and buyers are hardcore negotiators. You want us on your side. Our approach to media is straightforward: we get your business in front of the right people at the right time. We pursue innovative programmatic buying, online radio, TV, print, and other up-and-coming channels to help you reach your audience.
Creative Strategy + Design
Good design is timeless. Great design is transcendent. An informed and on-brand creative strategy is the backbone of your marketing campaign. Whether it’s a new logo, landing page, brochure or event display, we work with you to create a visually captivating piece that captures your message and hits your target audience.
Broadcast + Video
We’re skilled in video production, radio broadcasting, photo shoots, and pre-roll. Above all, we tell a good story. Our talented crew of campaign strategists, photographers, videographers, and editors weave rich content and brand messaging into a visual story that is powerfully represented across multimedia channels.
As you formulate important decisions about promoting and growing your brand, having a strategic partner with industry knowledge and business savvy can significantly increase your chances for success. As strategic thinkers, we understand the advertising landscape. We know the right questions to ask, which considerations you need to evaluate, and the tactical options to employ. We’re a trusted resource as you develop and implement your marketing strategy.
A strong strategic public relations plan can significantly elevate your brand, especially when combined with the power of social media and content marketing. As former journalists, we understand reporters, and what makes a compelling news story. Using smart words and a deft touch, we hone your message, tell your story, generate media interest, and insert your business in the cultural dialogue.
Branding + Messaging
Who are you? Who do you want to be? Brand development starts with fundamental questions that help you define the key attributes of your brand. We use research tools and proven techniques to build a consensus among stakeholders, and create a brand platform that differentiates you from others in your industry. These core traits and key messages inform the creative elements and marketing direction that we develop for your campaign or project.